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LU + COL
SENIOR CREATIVE TEAM
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BP ARE HELPing BRITS SAVE ON THEIR EVERYDAY FAVES by
DRIVING DOWN PRICES on every shop
, IN A FULLY-INTEGRATED RETAIL CAMPAIGN.
BP DDP - ADTV 15s
RADIO ADS
DIGITAL OOH
GEO-TARGETED TO APPEAR NEAR LOCAL BP STATIONS
D48 - Long Drive
D6 - Long Drive
D48 - Late Night
D6 - Late Night
launch activations
